Date:  Apr 3, 2024
Location: 

Bangalore Rural, KA, IN, 562110

Company Name:  SLK Software Private Limited

Campaign Management:

  • Lead marketing campaigns from the idea stage through to their execution and optimize to generate leads and nurture them across various platforms
  • Set up relevant workflows, automate lead nurture process via HubSpot to further qualify them
  • Monitor campaign performance and adjust strategies to maximize results

Paid Marketing:

  • Manage and optimize paid advertising campaigns across Search, Programmatic and Social channels such as Bing, Google, LinkedIn and other ABM platforms
  • Monitor budget allocations and ensure cost-effectiveness (CPLs)
  • Run A/B tests to optimize campaign performance

SEO:

  • Should have good understanding of SEO - On-Page/Off-Page/Technical
  • Work with partners to ensure there is improvement in organic traffic and inbound leads for relevant business services
  • Manage basic website updates and testing on WordPress.
  • Stay updated on SEO trends and algorithm changes to adapt strategies accordingly

Social Media Management:

  • Develop and implement social media strategies to increase awareness and engagement.
  • Create and manage social media calendar for various platforms

Reporting:

  • Generate regular reports on the performance of digital marketing campaigns
  • Manage and update reports to keep track of brands organic performance
  • Keep a track of websites asset repository and publish it for internal usage